Eventbrite

I've led large-scale projects ranging from consumer demand generation and marketplace creation to developing B2B SaaS marketing and distribution solutions. I've also built a globally distributed design team and winning culture. My impact has delivered significant boosts in conversion, revenue, growth and team engagement.

Role

Sr. Director of Product Design

Project Space

B2B Consumer Marketplace Growth Design 0-1 Projects

Highlights and Snapshots

These are a few of the noteable projects that I've tackled in my tenue at Eventbrite but not an exhasutive list. I've also worked on Creator side of the marketplace leading Creator design for high frequency event creators as well as Design Systems.

Built and iterated our Marketplace (Demand Gen) strategy for over 5 years. Grew the marketplace from millions of users to hundreds of millions through optmitizing across the user journey in Search, Browse, Purchase, Loyalty and Ratings/Reviews.

Worked alongside cross functional leadership team to develop a B2B Marketing Automation and Distrubtion Creator product that helps creators get their events in front of more attendees.

Built a winning design culture through developing a product design 3 year vision, performance management and hiring guides, and fostering a low ego culture where everyone feels welcome. Grew team engagment scores by 50%.

Built a Design culture for what was traditionally a very backend focused pillar. Projects included Risk and Fraud, Payments, Andvanced Payouts and Financal Onboarding.