StubHub
The StubHub Native app had for a while been a very utilitarian app. Since coming on board I helped drive changes that not only increased conversion, but event discovery and personalization. My team led the charge to change the IA, add in personalization, and make the app more engaging through thoughtful details such as adding artist, team, and venue information as well as mobile tickets.
Role
Sr. Director of Product Design
Project Space
Consumer Marketplace Growth Design Discovery