PayPal

As a Manager and design leader of the Checkout UX Team at PayPal, I led era of design at PayPal. My responsibilities spanned UI/UX design, Visual Design, Content, Research, and mentoring and managing a team of 5 designers. I played a pivotal role in cultural change and establishing Lean UX as a practice in collaboration with Bill Scott.

Role

Product Design Manager Lead Designer

Project Space

Finance Checkout Payments B2B and B2C

Overview and Hypothesis

PayPal Checkout Redesign The primary goal was to drive the responsive redesign of PayPal checkout to enhance conversion rates, minimize friction, and bolster customer acquisition. The hypothesis centered around the belief that an inline checkout experience (as opposed to a redirect) would significantly reduce friction. Additional features like 1-click checkout, responsive and adaptive design, and floated payment options were expected to streamline the process further, thereby improving conversion and user acquisition. Consumer Account Redesign The focus here was to reimagine the logged-in consumer account experience, leveraging the power of PayPal's digital wallet. The challenge was to simplify the user acquisition process, making it more responsive and intuitive, and to introduce Lean UX methodologies for rapid testing and iteration.

Focused on creating a responsive, innovative user-friendly checkout experience and digital wallet. Brought PayPal checkout into the mobile revolution with over $200 billion in transaction volume representing 90% of the companies revenue.

Introduced an innovative new design process of Iterative Design and Testing and experimentation. Implemented continuous iterations from whiteboard concepts to UX testing, ensuring product evolution.

Led the transition to a Lean UX framework, fostering cross-functional collaboration for rapid MVP development. First time getting designer and engineers to work together vs. through a PRD.