Facebook

As the lead designer on the Search Awareness and Education Team at Facebook, I played a pivotal role in enhancing activation, engagement and retention for post search. My responsibilities involved collaborating cross-functionally with Analytics, Product, Engineering, and Product Marketing teams.

Role

Product Designer

Project Space

Growth Design Activation/Retention

Solving for Search Growth

Problem: Despite Facebook Search's ability to connect users to over 1.7 billion people and assist in discovering content on favorite topics, there was a significant gap in user awareness and education. Users struggled to find old posts and understand the breadth of Facebook's search capabilities. Hypothesis: I believed that developing a comprehensive framework and toolkit, focusing on user data and behavior, would enhance user awareness and engagement with Facebook's search function. By identifying and addressing points of friction, and introducing elements that delight users, we could effectively teach them to utilize Facebook search more effectively.

Initial attempts at awareness included introducing tooltips New User Experience (NUX) across the search experience. This proved to be limited in terms of sucess.

Then, I transitioned from awareness tooltip to in product Tutorials. This together with sequencing messages over time led to more activation of new users.