StubHub customers needed an easy way to get their mobile tickets and event information on the go. As a launch partner with Apple we set out to make getting into events easy, and provide quick information at a glance. In the initial version we shipped two key features, my tickets and nearby events.
The StubHub Native app had for a while been a very utilitarian app. Since coming on board I helped drive changes that not only increased conversion, but event discovery and personalization. My team led the charge to change the IA, add in personalization, and make the app more engaging through thoughtful details such as adding artist, team, and venue information as well as mobile tickets.
Manager and design leader of the the team. Wearing all the hats including UI/UX design, Visual Design, Content, Research, mentoring and managing a team of 3 UX practitioners.