PayPal


PayPal Checkout Redesign


GOALS

Drive the responsive redesign of PayPal checkout, increase conversion, reduce friction, and increase customer acquisition. Also, pilot a new way of working using Lean UX with Agile and rapid iterative user testing.

ROLE

Manager and design leader of the the Checkout UX Team. Wearing all the hats including UI/UX design, Visual Design, Content, Research, and mentoring and managing a team of 3 UX practitioners. Led the way for culture change and defined the engagement model with @billwscott.


Consumer Account Redesign (2011)


GOALS

Re-imagine the logged in consumer account experience leveraging the power of the digital wallet and the expansive payment programs that PayPal offers. Reduce friction for adding funding instruments while exposing PayPal’s value core prop.

ROLE

I was the lead UX designer for the homescreen and digital wallet. Worked with a cross discipline team of engineers and product owners as well as led design presentations for our work stream.


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